Marketing and Communications Manager

The Marketing and Communications Manager at FACT Software Group is a pivotal role, aimed at driving the company’s marketing and communications strategies. This position involves leading press relations, content creation, website management, brand strategy, and design collaboration to enhance the company’s visibility and establish it as a leader in the ERP software space.

Key Responsibilities

• Content Creation & Campaigns
  • Implement SEO enhancing strategies including but not limited to producing high-quality blog posts
  • Optimize the company website for user experience and conversions, including scheduling demos
• Brand & Communications Strategy
  • Develop and maintain comprehensive brand guidelines, ensuring consistent representation of brand, voice, style, and visual identity across all platforms
  • Communicate FACT Software Group’s mission and the value of its products clearly and effectively
  • Utilize Google Analytics and other tools to monitor and analyse performance metrics for the website, social media, and email campaign

Required Skills & Qualifications

• Experience: Minimum of 5 years in marketing and communications, with a proven track record in press relations, email campaigns, and SEO optimization
• Conduct competitor research, analyse industry trends, and craft strategies to differentiate FACT Software Group from competitors
• Experience working with graphic designers and freelance web developers to produce high-quality materials
• Exceptional verbal and written communication skills, with the ability to articulate complex ideas effectively
• Skilled in maintaining and applying brand guidelines across various platforms

Nice to Have Requirements Content

• Press Relations & External Communications
  • Develop and execute press strategies and Public relations
  • Secure article features, interviews, and other media opportunities to position FACT Software Group as a leader in the ERP Software space
  • Enhance the CEO and other key leaders’ LinkedIn and social profiles to identify them as thought leaders (LinkedIn, Social Media, interviews, etc.)
• Website Management
  • Collaborate with freelance web developers for back-end updates as needed
• Design & Content Collateral
  • Partner with graphic designers to create engaging materials, including print sales brochures, social media content, and email/blog/website collateral
  • Establish and manage an internal and external content calendar encompassing social media, email, blogs, website updates, and print materials

Benefits

• Good working environment
• Salary as per market standard
• A management team that supports your growth and learning
• Good work-life balance

FACT Software Group is an equal-opportunity employer.

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